ABOUT MENGNIU
In 1999, Mengniu Dairy (referred to as Mengniu), among the top nine dairy producers in the world, was founded in Inner Mongolia Autonomous Region, headquartered in Hohhot. As a Hongkong-listed company (stock code 2319.HK), Mengniu is a constituent stock of Hang Seng Index, Hang Seng China Enterprises Index（HSCEI）and Hang Seng Corporate Sustainability Index (HSSUS). COFCO corporation is the major strategic shareholder of Mengniu.
Mengniu is committed to deliver nutritious, healthy and exquisite diary products to worldwide consumers. Mengniu’s products include liquid milk, ice cream, milk powder, cheese and other categories, composing a variety of brands, such as Milk Deluxe and Just Yogurt of UHT milk, Guanyiru and YoyiC of chilled?yogurt, shiny meadow of fresh milk, Deluxe of ice cream, Ruibuen and Bellamys Organic of milk powder, and Aishichenxi professional dairy of cheese. Mengniu is a market share leader in the field of deluxe pure milk, fresh yogurt, deluxe fresh milk and cheese. Mengniu covers not only China market, but also steps into the dairy market in Southeast market, Oceania, North America in over ten countries.
Mengniu is committed to deliver nutritious, healthy and exquisite diary products to worldwide consumers. Mengniu’s products include liquid milk, ice cream, milk powder, cheese and other categories, composing a variety of brands, such as Milk Deluxe and Just Yogurt of UHT milk, Guanyiru and YoyiC of chilled?yogurt, shiny meadow of fresh milk, Deluxe of ice cream, Ruibuen and Bellamys Organic of milk powder, and Aishichenxi professional dairy of cheese. Mengniu is a market share leader in the field of deluxe pure milk, fresh yogurt, deluxe fresh milk and cheese. Mengniu covers not only China market, but also steps into the dairy market in Southeast market, Oceania, North America in over ten countries.
CEO of MENGNIU
GAO FEI
Gao Fei, CEO of Mengniu.He graduated from Shandong University majoring in business administration and received his MBA degree from Tsinghua University.
Gao Fei joined Mengniu in 1999, from then on, he holds positions of regional manager of Sales and Marketing Department, center manager, sales general manager, general manager of marketing, thus, he has witnessed Mengniu’s rapid development and became the leading enterprise in dairy industry. Since 2016, Gao Fei became the vice president of Mengniu, and head of the Mengniu Ambient Business Unit.
Major Events
“Hundred Cities Marathon” Series
In 2024, Mengniu held its “Hundred Cities Marathon” series. The event spanned the entire year, covering nearly 100 cities and 110 races, attracting over 2.2 million participants. It continued to promote fitness for all and support the development of China’s sports industry.
December 7
The 2024 Dairy Technology and Nutrition & Health Industry Innovation Conference, with guidance from the Chinese Institute of Food Science and Technology, the China Dairy Association, the China Dairy Industry Association, and the Inner Mongolia Autonomous Region Department of Science and Technology, was hosted by Mengniu in Hohhot. Under the theme “Driving Development with Innovation, Winning the Future with New Quality Productive Forces”, Mengniu, together with its research ecosystem and industry partners, released the Joint Declaration on Dairy and Nutrition & Health Industry Innovation in China’s Dairy Capital: Hohhot.
October 30
At the 2024 Harvard Business Review China Annual Conference, the 8th Ram Charan Management Practice Awards were announced. Mengniu’s corporate culture case, “Resources Will Eventually Run Out and Only Culture Endures Forever” and its digital transformation case “AI-Driven Intelligent Process Reengineering”, won the Human Resources Practice Award and the Management Practice Award – Award of Excellence, respectively.
October 21
The 16th Conference of the Parties (COP16) to the United Nations Convention on Biological Diversity was held in Cali, Colombia. Mengniu was the only Chinese dairy company invited to participate. During the conference, Mengniu officially launched “Oasis”, a biodiversity advocacy initiative.
October 10
Mengniu Dairy announced that Mr. Lu Minfang had resigned as Executive Director, Vice Chairman of the Board, and member of the Strategy and Development Committee and Sustainable Development Committee of Mengniu Dairy.
October 8
The WEF announced the latest batch of “Lighthouse Factory” designations. Mengniu’s Ningxia factory, the fully digitalintelligent super factory, was certified as one, becoming the first in China’s dairy industry and the first global liquid milk facility to receive this honor.
September 26
The State-owned Assets Supervision and Administration Commission of the State Council (SASAC) announced the second batch of 75 central enterprises as patriotic education bases, with Mengniu Industrial Tourism Zone included.
September
The All-China Federation of Trade Unions issued the Decision on Commending National Model Homes of Employees, National Model Small Homes of Employees, and National Outstanding Trade Union Workers. The Trade Union Committee of Inner Mongolia Mengniu Dairy (Group) Co., Ltd. was awarded the title of “National Model Worker Home.”
September 11
Mengniu and JD.com entered into a comprehensive strategic partnership. Mengniu CEO Gao Fei and JD.com CEO Xu Ran attended the signing ceremony. The two companies agreed to deepen and broaden cooperation across all channels and industry segments over the next four years, aiming to achieve a cooperation target of RMB 30 billion.
September 8
Mengniu SUANSUANRU partnered with Hunan TV to host the “SUANSUANRU 20th Anniversary Celebration event”. Pop singer Zhang Hanyun performed the famous song Suansuan Tiantian Jiushi Wo (Sour and Sweet, That’s Me) again, while brand ambassador Tan Jianci debuted the new brand single Suansuan Tiantian Zhende Wo (Sour and Sweet, That’s True Me).
August 29
Mengniu Dairy (2319.HK) held its 2024 Interim Results Press Conference in Hong Kong. The financial report showed that Mengniu achieved revenue of RMB 44.67 billion in the first half of 2024, a year-on-year decrease of 12.6%. Mengniu delivered an operating profit of RMB 3.12 billion, with the operating profit margin increasing by 0.6 percentage points year-on-year to 7%.
August 22
At the 2024 Sustainable and Responsible Supply Chain Conference hosted by Sedex, a global authority in sustainable and responsible supply chains, Mengniu was awarded the 2024 Sedex Driving Changes Award.
August 15
Mengniu’s “Experience in Implementing the ‘1643’ Sky Dome Quality Management Model Across the Supply Chain” was recognized as a “2024 Quality Benchmarking Case” by the China Association for Quality.
August
Synaura Biotechnology (Shanghai) Co., Ltd., a subsidiary of Mengniu, received GRAS (Generally Recognized As Safe) certification from the U.S. Food and Drug Administration (FDA) for its independently developed human milk oligosaccharide (HMO) 2’-FL (2’-fucosyllactose).
July 31
Mengniu and Wageningen University & Research (WUR) in the Netherlands held a project signing ceremony at the Wageningen campus. Attendees included Ben Langelaan, dean of the College of Food Science at WUR. Wen Yongping, Mengniu Vice President and Global Head of R&D, and Zhang Xuguang, Mengniu Assistant Vice President also attended the ceremony.
July 27
On July 27 (local time in France), Mengniu initiated and hosted the “China Night” event in Paris, with support from the International Olympic Committee (IOC) and various walks of China. The event celebrated ordinary people who have made relentless pursuit of excellence, shared their inspiring stories, advocated their spirit, and promoted cultural exchanges and mutual learning. Attendees included IOC President Thomas Bach, COFCO Vice President, Mengniu Chairman Qing Lijun, and Mengniu CEO Gao Fei.
July 26
As the Paris 2024 Olympic Games opened, Mengniu collaborated with director Zhang Yimou’s team to release an Olympic-themed TV commercial. The ad invited billions of viewers worldwide to join the Olympic celebration, showcasing the Chinese people’s pursuit of excellence and cheering for athletes.
July 3–5
The 15th Dairy Conference of China, 2024 China Dairy Top 20 (D20) Summit, and 2024 China Dairy Exhibition were held in Wuhan, Hubei. The event was hosted by the China Dairy Association, with special support from Mengniu. Mengniu CEO Gao Fei delivered a speech at the opening ceremony, proposing three industry initiatives: “Leading with Research to Develop New Categories”, “Empowering with Digital and Intelligent Technology to Shape a New Industry” and “Introducing New Models to Cultivate New Business Forms”.
June 24
The National Science and Technology Conference, National Science and Technology Awards Conference, and the Conference of Academicians of the Chinese Academy of Sciences and Chinese Academy of Engineering were held in Beijing. Mengniu, as the primary contributor, was awarded the National Science and Technology Progress Award (Second Prize) for the project “Innovation and Application of Key Technologies in the Mining and Industrialization of High-Quality Lactic Acid Bacteria Germplasm Resources”, making it the only company in the industry to receive this honor.
June 5
Mengniu released the dairy industry’s first Green Packaging Value Report, showcasing the green packaging practices across the industry chain and the fruitful results of its collaboration with ecosystem partners in promoting circular economy development.
May 22
Mengniu Dairy announced that Mr. Chen Lang had resigned as Non-Executive Director, Chairman of the Board, Director of the Nomination Committee and the Strategy and Development Committee, and Mr. Qing Lijun was appointed as Non-Executive Director, Chairman of the Board, and Director of the Nomination Committee and the Strategy and Development Committee.
May 20
The 3rd China Breast Milk Science Conference was held in Wuxi, Jiangsu province. At the conference, Mengniu’s infant formula brand RUIBUEN showcased its latest achievement in collaboration with Jiangnan University and Sun Yat-sen University – the world’s first “Human Affinity Formula” (MLCT + Novel OPO) with clinical feeding evidence.
May 19
Mengniu CEO Gao Fei met with International Olympic Committee (IOC) President Thomas Bach in Shanghai. The two sides discussed topics related to jointly promoting global sports and sustainable development.
May 9
Mengniu launched the “Food Wisdom is Power.”: Youth Food Nutrition Education Skills Competition, as part of the 2024 “Hundred Cities, Thousand Schools: China Student Nutrition and Health Education Public Welfare Initiative” in Wuxi. This event, co-initiated by Mengniu and COFCO Nutrition and Health Research Institute, aims to popularize nutrition and health knowledge among Chinese youth, promote healthy diet on campus, and enhance the nutritional health of students.
May 6
At the 6th Meeting of the Council of China-France Entrepreneurs in Paris, Mengniu and French dairy company Le Groupe Bel officially signed the Proposal for Cooperation in Sustainable Development.
April 28
Mengniu published 2023 Sustainability Report. In 2023, Mengniu steadfastly implemented the GREEN sustainability strategy, integrating ESG principles into the entire business decision-making and execution process, and driving green transformation across the entire industry chain.
The All-China Federation of Trade Unions held a conference to honor the 2024 National May 1st Labor Award recipients and National Workers’ Pioneer Teams. Mengniu Dairy (Jiaozuo) Co., Ltd. was awarded the “National May 1st Labor Certificate of Merit”.
April 22
On World Earth Day, Mengniu released the dairy industry’s first TNFD (Taskforce on Nature-related Financial Disclosures) report, disclosing its nature-related management practices in production processes and supply chains.
March 27
Mengniu Dairy (2319.HK) held its 2023 Annual Results Press Conference in Hong Kong. In 2023, Mengniu achieved annual revenue of RMB 98.62 billion, a year-on-year increase of 6.5%, with operating profit reaching RMB 6.17 billion, up 13.8% year-on-year. The operating profit margin continued to improve, rising by 40 basis points to 6.3%.
March 26
Mengniu Dairy announced that, in line with the company’s strategic arrangements, Mr. Lu Minfang was promoted to Vice Chairman and stepped down as CEO while continuing to serve as an Executive Director. Mr. Gao Fei, former Senior Vice President and head of the UHT business unit, succeeded as CEO and acted as Executive Director.
March
Mengniu’s premium fresh milk brand, SHINY MEADOW, obtained import approval from the Hong Kong Food and Environmental Hygiene Department, officially entering the Hong Kong market. The product is now available in over 1,000 supermarket outlets across Hong Kong, including Wellcome, PARKnSHOP, AEON, and 7-11.
March 4
The Shanghai Association for Food & Cosmetics Quality and Safety Management officially released the group standard “Determination of Seven Human Milk Oligosaccharides (HMOs) in Infant Formula and Modified Milk Powder”. This standard, led by Mengniu’s infant formula brand RUIBUEN, is the first domestic group standard for simultaneously detecting seven HMOs in infant formula and modified milk powder using liquid chromatography.
March 1
Mengniu won the First Inner Mongolia Autonomous Region Patent Gold Award for its invention patent related to the “Just Yoghurt” fruit yogurt product.
January 17
MIIT announced the “2023 National Technological Innovation Demonstration Enterprises List”, with Mengniu being the only dairy company selected.
The National Archives Administration released the 2023 List of National Best Practices of Enterprise Archives Innovation. Mengniu Dairy (Ningxia) Co., Ltd.’s “Mengniu Ningxia’s Innovative Practice of Building Smart Archives” was recognized as a “Practice with Reference Value for Enterprise Archives Work in 2023”.
January 5
The Ministry of Industry and Information Technology (MIIT) released the 2023 Green Manufacturing List, with Mengniu Dairy (Suqian) Co., Ltd., Mengniu High-Tech Dairy Products (Wuhan) Co., Ltd., and Mengniu Dairy (Qujing) Co., Ltd. on it. To date, Mengniu has a total of 30 factories recognized as “National Green Factories”.
February 22
Three energy-saving and emission-reduction practices of Mengniu Group, such as internal operation emission reduction, low-carbon cooperation of ecological partners and product innovation and recycling, were included in the United Nations Global Compact (UNGC) carbon peaking and carbon neutrality case collection.
March 6
TüV issued the Zero-carbon Factory Standard Certification certificate and the Zero-waste Factory Certification certificate for Mengniu Group, representing Mengniu Group's ESG management practices obtained the international and domestic authoritative recognition, having the ability to lead the sustainable development of China's dairy industry and green transformation.
March 15
Mengniu Group carried out a series of activities aiming at “World Quality, Consumers Witness it” for “World Consumer Rights Day”. It also carried out some interactive activities, for example. online live broadcast of the president's kitchen, short video competition, and factory Open Day and et.
March 20
The 5th Consumer Goods Forum (CGF) for China Day, a series of events was held in Shanghai. As a member of the CGF Global Board of Directors and Co-Chair of the China Board of Directors, Minfang Lu, then-CEO of Mengniu Group, was invited to attend the event. He shared his insights and practices on promoting high-quality development in the industry.
March 21
Four products from Mengniu were included in the “Golden Design Rules Case Collection”, which was released at the 3rd China Health and Sustainability Collaboration Conference of the Consumer Goods Forum (CGF), setting a pioneering example in carbon reduction and eco-friendly packaging.
March 24
Five Mengniu production bases, including Inner Mongolia Oushi Mengniu Dairy Co., Ltd., were listed as national-level green factories. Mengniu now has a total of 27 national-level green factories, establishing itself as a benchmark for green and low-carbon development in the dairy industry.
March 30
Ningxia plant project of Mengniu was awarded the LEED Gold certification for Green Building by the U.S. Green Building Council (USGBC), receiving the “Leadership in Energy and Environmental Design Pioneer Award.”
March 30
Mengniu Dairy (2319.HK) held its 2022 annual results press conference in Hong Kong. The performance report showed that, in 2022, Mengniu achieved an annual revenue of 92.59 billion yuan, an increase of 5.1% year-on-year, and an operating profit of 5.42 billion yuan, an increase of 11.6% year-on-year.
March
Mengniu Group was selected as a member of “National High-Skilled Talent Training Base Construction Project Unit,” becoming the first dairy company to receive this national qualification.
April 17
Mengniu Group officially launched the “WOW Health+” smart digital platform, introducing six major health management services for the first time. This platform offers consumers comprehensive personalized services and scientifically practical customized plans.
April
The “Dilan Shengxue High-End Milk Ice Cream Key Technology Development and Application” project won the second prize of 2022 CNLIC Scientific and Technological Progress Award.
April 27
Mengniu celebrated its 20th anniversary of collaboration with the China Aerospace Foundation. As the exclusive strategic partner in dairy products for China's aerospace industry, Mengniu Group and the China Aerospace Foundation will embark on a new 10-year phase of strategic cooperation.
May 28
The China (International) Dairy Industry Intelligent Manufacturing Summit was held in Lingwu, Ningxia province. The Mengniu Ningxia Factory, the world’s first fully digitized dairy factory, was officially completed and put into operation, marking a significant milestone in China’s dairy industry’s pursuit of global leadership in intelligent manufacturing.
June 27
The 14th Annual Meeting of the New Champions of the World Economic Forum (Summer Davos Forum) kicked off in Tianjin. President and executive director Minfang Lu attended the opening ceremony and several forum sessions. Considering Mengniu’s outstanding achievements in sustainable development, S&P Global recognized Mengniu as the “Best Progressing Company in the Industry”, and Mengniu was included in the first edition of the S&P Sustainability Yearbook (China Edition), receiving international recognition one more time.
July 21
The World Intellectual Property Organization announced the winners list for the 24th China Patent Awards. Mengniu was honored with the Silver Award for the 24th China Patent Award for its patent titled "A strain of Lactobacillus paracasei, PC-01, isolated for promoting oral health and its application" (Patent No.: ZL201910590646.2).
From July to August
As the global official sponsor of the FIFA Women's World Cup 2023 and the official partner of the China women's national football team of Chinese Football Association (CFA), Mengniu Group vigorously supported the China women's football team to participated World Cup competitions.
August 4
Mengniu Group held a global partner appreciation event in Hohhot. Mengniu Group and FIFA jointly announced that Mengniu officially became the global official sponsor for 2026 and 2030 FIFA World Cup, as well as the 2027 FIFA Women's World Cup.
August 28
Mengniu successfully made it to be included in the “2023 China Annual Best Employer” and “2023 China Annual Best ESG Practice Employer” lists, being the only Chinese dairy company to be awarded in the main and three sub-categories awards.
August 30
Mengniu Dairy (2319.HK) held its 2023 interim performance conference in Hong Kong. In the first half of 2023, Mengniu achieved a revenue of 51.12 billion yuan, a year-on-year increase of 7.1%, with an operating profit of 3.27 billion yuan, a year-on-year increase of 29.9%.
September 23
The State-owned Assets Supervision and Administration Commission (SASAC) released the “Central Enterprises ESG Pioneer 100 Index”. Mengniu Group ranked third on the index, securing the top in the food and beverage industry.
September 28
Morgan Stanley Capital International (MSCI), the international authoritative index institution, announced Mengniu Dairy’s ESG rating turning “AA”, the top rating in the industry.
October 7
The National Health Commission (NHC) officially approved Mengniu’s independently developed HMO (Human Milk Oligosaccharides), making Mengniu to be the only domestic company breaking through industry barriers and solving the bottleneck issue.
October 17
Mengniu Group was invited to participate in the Entrepreneur Conference for the Third Belt and Road Forum?for?International Cooperation heldh.
During November 5 to November 10
Mengniu Group participated the sixth China International Import Expo(CIIE), while Modern Farming Group, a subsidiary company of Mengniu, reached the first “Zero Deforestation” soybean order in the China dairy industry with COFCO International Limited.
November 14
SGS China awarded Mengniu Group the GB/T35770/ISO37301 dual standard compliance management system certification. It is the first time that SGS awarded this certification to a dairy company globally.
November 18
The China Dairy Industry Association awarded Mengniu Group “Dairy Industry Technology Innovation (Hohhot) Base” and bestowed the title of “Dairy Product Intelligent Manufacturing Demonstration Base” upon the Mengniu Ningxia Factory. Mengniu became the first dairy company in China to achieve thses two titles.
November 24
The Ministry of Industry and Information Technology, along with five other departments, jointly issued a notice, showing that.
Mengniu Dairy (Ningxia) Dairy Product Intelligent Manufacturing Demonstration Factory Project was among the member list of 2023 Intelligent Manufacturing Demonstrative Factories.
November 30 to December 12
When the 28th United Nations Climate Change Conference was held in Dubai, Mengniu Group participated the “Sustainable Development Dialogue between Chinese and Foreign Entrepreneurs” and other sessions, sharing China dairy industry’s practical experience for promoting green, low-carbon, and sustainable development.
December 12
Mengniu Group and Yum China held a strategic signing and strategic supplier award ceremony at Yum China Tower in Shanghai. The two parties will collaborate in product innovation, digital and intelligent supply chain management, ESG (Environmental, Social, and Governance) initiatives and other sections.
December 17
Theming at the “TOP Prosperity Century, Creating a New Mengniu Together”, Mengniu Group 2024 Global Partners Conference was held at the Xiamen International Conference & Exhibition Center. More than 8,700 distributors, industry chain partners, and research experts attended the conference, exploring and sharing the new development trends for Mengniu Group.
December 17
The "Integration of Nutrition and Health, Co-Creation through Science and Technology" themed Mengniu President's Strategic Academic Symposium was successfully held. The conference announced the establishment of the Mengniu Global Expert Think Tank. More than 100 experts from various fields including dairy processing, nutrition, and health, including over 10 academicians, officially joined the think tank.
December 28
Qujing Ambient Temperature Factory, a subsidiary of Mengniu Group, successfully got the audit of TüV Rheinland in Germany and obtained the Zero-carbon Factory Certification issued by TüV Rheinland. Prior to this, the factory had already received the PAS2060 Carbon Neutrality Certificate from TüV Rheinland and the Carbon Neutrality Certificate from the China Guangzhou Carbon Emission Rights Trading Center. With these certifications, Qujing Ambient Temperature Factory has become the first zero-carbon factory in the dairy industry to achieve both international and domestic certifications.
December 12
Mengniu Group's first virtual digital employee, Naisi, made its official debut, being hailed as the "First Virtual Anchor of the Chinese Dairy Industry" and the "First E-commerce Virtual Anchor of the mextaverse Nomadic Ethnic Group." Naisi became the first digital person in the China’s dairy industry.
From December 7 to 19
the second phase of the 15th Conference of the Parties to the United Nations Convention on Biological Diversity (COP15) was held in Montreal, Canada. During the conference, Mengniu was the only dairy company included in the "Collection of Corporate Biodiversity Conservation Cases", theming at "Accelerating Business Action for Biodiversity Conservation in China", released by China Business and Biodiversity Initiative.
November through December
The 2022 FIFA World Cup was held in Qatar from November to December, during this period, Mengniu, as a global official sponsor of the tournament, showcased its numerous products on the world stage. Mengniu also led 11 young Chinese football plaxyers and representatives of traditional Chinese football culture, Cuju, to Qatar, promoting cultural exchanges and mutual learning. With Mengniu's two ambassadors, Messi and Mbappé, meeting in the final, they captured the hearts of millions of fans.
November 7
The "Building an ESG Ecosystem, Promoting Sustainable Development—ESG China Forum 2022 Winter Summit" released the "Central State-Owned Enterprises Listed Companies ESG Blue Book (2022)" and the "Central SOEs ESG Pioneer 50 Index." Mengniu Dairy was selected as an exemplary case and emerged as the top performer among 426 central state-owned enterprises (SOEs) listed companies participating in the rating. Mengniu also ranked first in the "Central SOEs ESG Pioneer 50 Index."
November 6
Mengniu Group, as the sole representative of China's dairy industry, was included in the "2022 Corporate Climate Action Case Collection" released by the 27th United Nations Climate Change Conference (COP27) in Egypt, become the one to receive authoritative recognition and set an industry benchmark for Chinese companies in addressing climate change.
October 27
Mengniu Group, a strategic partner of China's space program for 19 consecutive years, and the China Space Foundation held a launch event in Beijing for their space-cultivated probiotic strains. They unveiled two domestically developed strains, "2016 Guoren No. 1" and "2016 Guoren No. 2." These probiotic strains, which were cultivated in space, are the first two strains in China to beremained in space for over a month, setting a new benchmark for innovation in the integration of the aerospace and food industries.
October 25
Mengniu's MSCI ESG rating, announced by index provider MSCI (Morgan Stanley Capital International) turned A class from BBB due to its outstanding performance in Environmental, Social, and Governance (ESG).
October 18
Mengniu, among 34 shortlisted projects, received the "2022 National Quality Benchmark" award from China Association for Quality for its relentless exploration and practice in digital management of "smart quality" across the entire industrial chain. Mengniu is the only company in the dairy industry to receive this award.
October 12
Mengniu officially announced its membership in the internationally recognized responsible business platform, Sedex, being a member of this platform, Mengniu aims to build a responsible supply chain that meets international standards, achieving higher quality sustainable development. At the same time, Mengniu and Sedex jointly released a new version of "Mengniu Supplier Code of Conduct” by analizing an in-depth analysis of the industry's current situation and existing supplier responsibility management work, so as to promote compliance management among suppliers, covering areas such as Environment, Social, and Governance (ESG) and business and human rights, showcasing the responsible influence of China's leading dairy enterprise.
September 21
Considering Mengniu's outstanding performance in promoting ethnic unity, the Publicity Department, the United Front Work Department, and the Ethnic Affairs Commission of Inner Mongolia kointly awarded Mengniu with "the Eighth Batch of Autonomous Region Ethnic Unity and Progress Demonstration Enterprises" when the mutual learning activities for the promotion of ethnic unity and progress was organized by the Ethnic Affairs Commission of the Inner Mongolia Autonomous Region.
August 22
Inner Mongolia Mengniu Dairy (Group) Co., Ltd., the only dairy enterprise, received “Inner Mongolia Charity Award” from the region’s Vice Chairman, Qi Batou, at first “Inner Mongolia Charity Award” ceremony held by the Civil Affairs Department of Inner Mongolia Autonomous Region in Hohhot.
August 19
The 2022 Q2 Hang Seng Index Series Review showed that Mengniu Dairy (2319.HK) once again ranks top 30 in ESG performance in Hong Kong stocks for three consecutive years.
August 17
Rabobank released the “2022 Global Dairy Top 20” list, where Mengniu Group rose two spots to rank among the top seven global dairy companies. This ranking marks a historical high for Mengniu in the global dairy industry rankings, making it the only China dairy company on the list to achieve an upward ranking.
July 26
Thhe Chinese Football Association and Mengniu Group signed a strategic cooperation agreement in Beijing, jointly announcing that Mengniu officially became the senior partner of China Youth Football League. The two parties will give full play to their advantages, conduct in-depth cooperation in building competition brands, offering public welfare and other aspects, jointly promote the “integration of sports and education”, and comprehensively promote the development of China youth football.
July 10
The launching ceremony of the 2022 “Hope Project ? Mengniu World Cup Youth Football Charity Tour”, theming at “China Strong, Youth make Future”, was held in Beijing. The project will select 400 “youth footballers” from 9-16 years old students and drive them to participate in a 10-day “Mengniu FIFA Elite Summer Camp Training”. From “Milk Aids Students” to the World Cup charity, Mengniu’s philanthropic stories with “Be Strong Youth” continues.
June 21
Tthe Consumer Goods Forum (CGF) held its Global Board of Directors meeting in Dublin, Ireland. It announced that Lu Minfang, president of Mengniu Group, was elected as global director of CGF. Lu Minfang has taken on decision-making roles in several significant international dairy industry organizations, and Mengniu will continue to promote the participation of China’s dairy industry in global governance, contribute Chinese wisdom to the global dairy industry.
June 15
Mengniu has significantly enhanced its brand influence among numerous brands. On June 15th, the “2022 Top 100 Most Valuable Global Brands” list was officially released. Mengniu valued 9.726 billion US dollars in 2022, an increase of 15% compared to the previous year, ranking first in the growth rate among Chinese dairy companies. At the same time, Mengniu has become one of the few China companies to continuously accumulate value in uncertain environments, and the only brand in the China fast-moving consumer goods industry with a double-digit growth rate.
June 2
Mengniu, the only representative from the dairy industry, joined the “Supporting Greening to Protect the Earth, Helping China Contribute to Global Environmental Governance” initiative launched by China Environmental Protection Foundation and more than 30 China social organizations, institutions, and enterprises that have long been committed to environmental protection. Mengniu Group’s president Lu Minfang expressed that Mengniu would work together with all parties to build a green, low-carbon, inclusive, more resilient and sustainble future.
May 30
Mengniu Group released the “2021 China Mengniu Dairy Co., Ltd. Sustainable Development Report (ESG Report)” and announced its GREEN strategy. In the future, Mengniu will focus on five directions to promote comprehensive sustainable development transformation throughout the industry chain: sustainable corporate governance, common prosperity in the dairy industry, environmentally friendly green production, responsible industrial ecosystem, and universally accessible nutritious products. Additionally, Mengniu proposed the “2030 Carbon Peak, 2050 Carbon Neutrality” dual carbon targets in the report, aiming to promote implementation of the national dual carbon strategy.
May 29
Mengniu Group and Maotai Group held the Maotai Ice Cream Launching Event in Guiyang City. They officially introduced their jointly developed pre-packaged product “Maotai Ice Cream” wirh three different flavors. This collaboration marks a new venture in cross-border marketing for both companies.
May 4
Mengniu, at the prime of its “youthfulness”, globally unveiled its Employer Value Proposition (EVP) – “Let's Moo Together”, calling worldwide talents to join Mengniu and make remarkable achievements together.
March 30
Mengniu released its full-year financial results for 2021, showing Mengniu achieved a revenue of approximately 88.14 billion yuan with a year-on-year increase of 15.9%. The net profit attributable to the parent company reached 5.0255 billion yuan, an increase of 42.6% compared to the previous year.
February
Mengniu’s brand ambassador Gu Ailing clinched 2 gold medals and 1 silver on the Beijing Winter Olympics, becoming a double champion. Gu Ailing emerged as a new inspirational idol for the public. The “Ice and Snow Miracle” relations between Gu and Mengniu, representing mutual support and achievements, was widely discussed across the internet.
February 6
The Chinese women’s football team staged a comeback against all odds and bravely won the Asian Cup championship, reclaiming the top spot in Asia after 16 years. As a partner of the Chinese Football Association (CFA) and the Chinese national team, Mengniu took the lead by offering a prize of 10 million RMB to pay tribute to the indomitable “Steel Roses”. This gesture garnered widespread attention and praise from netizens, making it a trending topic across various social media platforms.
November 3
Mengniu’s "Key Technologies for Milk and Dairy Product Safety Control and Quality Improvement" was awarded the second prize of the National Science and Technology Progress Award of 2020 National Science and Technology Progress Awards. Mengniu, as a leading enterprise of China dairy industry, has consistently been actively involved in the research and innovation of key technologies, leading the national dairy industry to achieve continuous breakthroughs.
October 25
Mengniu, together with FIFA, became the global official sponsor of the Qatar World Cup, meanwhile, Mengniu announced two brand ambassadors, the renewal of the contract with Messi and the new signing of Mbappé. Alongside strategic long-term partnerships with domestic and international top cultural and sports brands, such as the China Aerospace Foundation, the Chinese Football Association National Team, the Chinese Super League, Shanghai Disney Resort, and Beijing Universal Resort, Mengniu achieved a "Grand Slam" of top brand IPs.
October 13
President Lu Minfang of Mengniu Group, as the sole representative from a China’s company, was invited to COP15 high-level conference and delivered a speech on ecological construction for dairy industry and promoting global food security. Concurrently, Mengniu launched a biodiversity conservation public welfare campaign in collaboration with Bellamy's and released its first biodiversity report.
September 14
Mengniu Brand Day was successfully launched at Beijing Universal Resort. As the only official partner from the China’s dairy industry, president Lu Minfang of Mengniu Group, along with leaders from the resort, attended the event and officiated the ribbon-cutting ceremony for the Mengniu Ice Cream & Milk Workshop.
September 5
Mengniu Group, as the sole representative of the dairy industry, attended the 11th "China Charity Award" ceremony in Beijing, and was awarded for its outstanding contributions in combating the COVID-19 pandemic.
August 20
Hang Seng announced its latest index rankings, and Mengniu's outstanding performance in sustainable development was once again recognized. For the second consecutive year, Mengniu was included as a key constituent of the Hang Seng Corporate Sustainability Index (HSSUS) and remained in the top 30 for ESG (Environmental, Social, and Governance) performance among Hong Kong-listed companies, representing Mengniu’s ESG performance has been continuously recognized by the market.
July 13
Mengniu became the controlling shareholder of Miaoke Lando by increasing its stake to 28.46% through a private placement. On July 6, Mengniu became the largest shareholder of Shengmu when a subsidiary of Mengniu acquired approximately 1.05 billion ordinary shares of China Shengmu, increasing its stake of Shengmu from 17.51% to around 29.99% of the total issued share capital.
May 21
Multiple earthquakes ranging from magnitude 2.8 to 6.4 struck Yangbi County in Dali, Yunnan province, besides, in the early hours of May 22, a 7.4 magnitude earthquake occurred in Maduo County, Golog Tibetan Autonomous Prefecture, Qinghai Province. As soon as they get the message of earthquake, Mengniu Group activated emergency response mechanism, leveraging its extensive experience in emergency rescue and logistics. Mengniu, in collaboration with the China Charity Federation and the Blue Sky Rescue Team, swiftly initiated emergency relief efforts on the morning of May 22, they urgently allocated a batch of dairy products, tents, and other essential supplies from warehouses in Qinghai and Yunnan, delivering them at the fastest speed to the affected areas to support the disaster-stricken communities and front line rescue personnel.
May 8
Mengniu Group was honored with the "Special Contribution Award" and the "Humanitarian Medal" by the Red Cross Society of China for its efforts in combating the COVID-19 pandemic.
April 22
The Inner Mongolia Autonomous Region held a mobilization meeting in Baotou to promote the construction of major projects for high-quality development. China Dairy Industrial Park project, one of the major projects, announced its groundbreaking, meanwhile, the first phase of the industrial park has three factories, all constructed under the guidance of "5G Smart Model Factory" standards, for producing low-temperature dairy products, fresh milk, and cheese, making it the largest comprehensive low-temperature dairy project in China. The construction of the China Dairy Industrial Park once again shows the "Mengniu Speed" in this new era. Over the next five years, Mengniu aims to establish four major global dairy industry hubs: standards and research, smart manufacturing, trading platform, and organization and talent.
January 18
Mengniu unveiled its revitalized corporate culture. Lu Minfang, president of Mengniu Group, presented an insightful and accessible explanation of the upgraded corporate culture from Mengniu’s mission, core values, vision to ecosystem, and model. Over the next five years, guided by new corporate culture, Mengniu employees will remain true to their original aspirations, forge ahead with determination, and strive to bring nutrition to every life.
January 12
The State Council Leading Group Office of Poverty Alleviation and Development released the "2020 List of Corporate Precision Poverty Alleviation Cases". Mengniu's comprehensive poverty alleviation case and industrial poverty alleviation case were respectively included in the "Top 50 Comprehensive Corporate Precision Poverty Alleviation Cases" and the "Top 50 Special Corporate Precision Poverty Alleviation Cases", making it the only dairy enterprise to be coverd in both categories.
November 6
Mengniu officially released the “Quality and Safety White Paper” when the third Global Dairy Cooperation Forum was held during the China International Import Expo (CIIE).
October 13
Mengniu Dairy released the “Belt and Road Initiative Overseas Responsibility Report”, which is the first overseas responsibility report issued by a China’s dairy company, at the centralized release ceremony for central enterprises' social responsibility reports hosted by the State-owned Assets Supervision and Administration Commission of the State Council (SASAC),.
August 28
Rabobank released the 2020 "Global Dairy Top 20" list. Mengniu Group climbed two positions to rank among the top 8, marking it is the 12th consecutive year for Mengniu to be included on the list.
August 14
Mengniu (2319.HK) was included as a constituent stock in the Hang Seng Corporate Sustainability Index (HSSUS), ranking among the top 30 Hong Kong stocks for sustainability performance. This recognition positioned Mengniu as one of the most outstanding companies in sustainability within the Hong Kong stock market.
July 28
The Executive Committee of the World Economic Forum's Consumer Goods Platform convened a meeting, announcing that Lu Minfang, president of Mengniu Group, has been appointed as an official member for a two-year term, and he is the first Chinese member of this organization. The committee, currently comprising five members, is the highest-level working group in consumer goods sector of the World Economic Forum.
June 1
The International Children's Day, the launch ceremony of the 2020 Mengniu "Nutrition for All Program" was held in Beijing. Mengniu Group, in partnership with the China Youth Development Foundation, would donate 4.8 million boxes of student milk to over 500 schools in 24 provinces, municipalities, and autonomous regions nationwide, benefiting more than 700,000 students. This initiative aims to better address the nutrition improvement needs of rural children, especially those in poverty, thereby contributing to the realization of the Healthy China 2020 strategy.
May 18
Mengniu Group held the 2020 Mengniu Sustainable Development Executive Committee Meeting in Beijing. It was the first thematic conference on sustainable development convened by Mengniu since the formulation of its three-year strategic plan for sustainable development in 2019, the announcement of 10 major commitments and 27 actions, and the vision of "Safeguarding Human and Earth's Shared Health".
May 12
Mengniu Group and the China Charity Federation officially launched the nationwide "Mengniu Aid Hubei Healthcare Workers Milk Card Donation" initiative, sending 42,600 specially customized Deluxe Milk Cards to healthcare workers aiding Hubei province across the country. This marks another charitable effort by Mengniu following several donations to support the fight against the COVID-19 pandemic.
March 26
Mengniu Dairy (02319.HK) released the 2019 financial report, achieving a revenue of 79 billion yuan, an increase of 14.6% year-on-year, and a profit of 4.1 billion yuan, an increase of 34.9% year-on-year.
March 12
Mengniu Group initiated a comprehensive Culture Publicity Campaign with the theme of "Quality Strength, Culture Emphasizes Practice" on the Consumer Day（March 15th）, and released the "Continuous Excellence" Quality Culture Manual.
March 1
Group decided to further allocate 3 billion yuan, in addition to the supportive policies such as reducing interest rates and deferring payments, to minimize the adverse impact of the epidemic on the dairy industry. From March to May, Mengniu payed in advance for milk purchases, solving dairy farmers’ cash flow problems, thereby alleviating their operational pressures to the greatest extent.
February 4
The "China Charity Federation (Mengniu) on Emergency Supplies Center for Epidemic Prevention and Control" donated and built by Mengniu Group was officially put operations with the approval from Hubei Provincial Command for the Prevention and Control of Novel Coronavirus Pneumonia. Mengniu Group, along with the China Charity Federation and the Blue Sky Rescue Team, dedicated their efforts to the transportation and vicinity of rescue materials in Wuhan, facilitating the "last mile" delivery of donated supplies.
January 22
Mengniu responded promptly to the Wuhan COVID-19 outbreak by delivering "nutritional supplies" to Wuhan No.1 Hospital. Mengniu actively engaged in charitable donations and ensured effective epidemic prevention and control measures, with a total of 740 million yuan in funds and materials donated to front-line medical staff and other anti-epidemic institutions, it earnd high praise from the public.
January 21
President of Mengniu Group and the only representative director of China’s dairy company on the International Business Council, participated the “Shaping the Future of Consumption" sub-forum of 2020 World Economic Forum in Davos. Lu Minfang gave "Chinese wisdom" on a worldwide concerned topic, that is how to shape the consumption future to meet consumer expectations and create business sustainable development models as well.
September 22
Mengniu Group's president, Lu Minfang, was officially elected as a board member of the International Dairy Federation (IDF) at the World Dairy Summit 2019 in Istanbul, Turkey, becoming the first board member from Chin in over a century since its founding.
From July 1 to 3
The?2019 Summer?Davos?Forum was held at the Dalian International Conference Center. During the fourm, Mengniu Group, becoming a quasi-strategic partner for the first time this year, hosted the “Mengniu Night” serial events, theming quality, health and responsibility, to give an in-depth discussion on the responsibilities and future of China dairy industry by delivering the following topics: the promotion of high-quality and sustainable development for dairy industry, the improvement of health and nutrition for Chinese people and others.
June 18
Mengniu Group's President, Lu Minfang, as the sole leader from China dairy enterprises, attended Global Dairy Platform’s Nourish 2019 held in Chicago, USA. At the summit, he engaged in discussions with international counterparts about the future direction of the global dairy industry, marking president Lu Minfang's first attendance at the GDP Global Summit after becoming a member of the GDP Global Board in 2018.
April 30
Mengniu Group became the official partner of the 2020 14th National Winter Games by signing a cooperation agreement with the preparatory committee of the 14th National Winter Games in Ulanhot City, Inner Mongolia Autonomous Region.
April 25
during the Entrepreneur Conference held as part of the Second Belt and Road Forum for International Cooperation, Mengniu Group, as the only signing dairy enterprise present, signed a cooperation agreement with Ms. Lusyse Tiawati Rustam, director and general manager of China-Indonesia Economic and Trade Cooperation Zone Co., Ltd., to construct a dairy factory in Indonesia for the further collaboration between the two parties.
March 27
Mengniu Dairy (02319.HK) released the annual performance report for 2018 in Hong Kong. It showed that Mengniu achieved nearly 70 billion yuan in revenue for the full year, representing a year-on-year increase of 14.7%, and the net profit reached 3.043 billion yuan, achieving a high growth rate of 48.6%.
Late February
Inner Mongolia Mengniu Dairy (Group) Co., Ltd.'s poverty alleviation case, titled "Combining Industry Support, Nutritional Support, and Targeted Assistance to Aid Precise Poverty Alleviation," was selected as one of the "Top 50 Best Cases of Enterprise Poverty Alleviation" by?the State Council Leading Group Office of Poverty Alleviation and Development.
Late January
Mengniu Group achieved its first international patent, "Method to detect A1 β-casein and A2 β-casein in bovine milk" developed by the Research and Innovation Department, from Australian Patent Office, marking the recognition of the company's core technology on an international level.
January 22 to 25
Mengniu Group established a strategic partnership with the World Economic Forum and attended the forum as the sole representative of China dairy industry. During this period, the World Economic Forum 2019 Annual Meeting, theming “Globalization 4.0: Shaping a New Global Architecture in the Age of the Fourth Industrial Revolution” ,was held in Davos, Switzerland, attracting over 3,000 political, commercial, academical and public representatives from more than 100 countries.
January 8
Mengniu was honored with the title of "Climate Leader Enterprise" at the first “Climate Leader Enterprises” award ceremony in Beijing by domestic and abroad experts,making it the only China’s dairy industry to receive this prestigious award.
December 23
Mengniu and China Shengmu signed an agreement. China Shengmu would integrate and restructure all downstream dairy production, sales companies, and Shengmu trademark rights, into a target company. Mengniu would acquire 51% of the shares of the target company at a cost of 3.034 billion RMB, while China Shengmu would hold the remaining 49%. When the acquisition was completed, Mengniu held controlling interests in all downstream dairy production assets of China Shengmu, while the upstream dairy farming remained 100% owned by China Shengmu.
November 29
located in Cikarang, West Java Province, Indonesia, Mengniu's YoyiC factory opened. It marks the first factory established by a Chinese dairy company in Southeast Asia.
October 24
Mengniu Group's Indonesian factory developed the production line for YoyiC products.
August 14
Mengniu was appointed as the sole firm for the establishment of the National Technical Standard Innovation Base (Dairy Industry) at the launch meeting of the National Technical Standard Innovation Base (Dairy Industry) in Beijing, leading dairy industry’s development and revitalizing China's dairy industry.
July 30
Lu Minfang, Mengniu’s CEO, was elected as director of the Global Dairy Platform (GDP) at the 5th Dairy Asia Pacific Summit of the Global Dairy Platform (GDP) in Yinchuan, becoming the first board member from a Chinese company.
July 26
Mengniu, with an annual revenue of 8.8 billion USD, consecutively ranked No.10 in the Top 20 rankings of 2018 Global Dairy industry released by Rabobank.
June 14
Eleven young football plaxyers representing the next generation of Chinese football, who were from Mengniu's "Kick Off! Youth Power" campaign, performed at the 2018 FIFA World Cup in Moscow.
March 27
Mengniu Dairy (02319.HK) released its 2017 annual report in Hong Kong, reaching a total revenue of 60.156 billion RMB with an 11.9% increase year-on-year and a net profit of 2.048 billion RMB.
March 26
Due to Mengniu’s brand value of 5.364 billion USD and a brand value growth rate of 7%, Mengniu Dairy was among top 20 brands in Top 100 Most Valuable Chinese Brands list 2018 for the second time. Besides, Mengniu ranked NO.1 in the brand contribution list in 2018, after it become the top contributor in food and dairy sector in 2017.
February 24
Argentine soccer star Lionel Messi became a brand ambassador for Mengniu.
January 10
27 product brands with 161 products affiliated to Mengniu adopted World Cup-themed packaging, forming a dazzling "star team" on the stage of Russia World Cup.
December 20
Mengniu Group and FIFA jointly announced that Mengniu would become an official sponsor of the 2018 Russia World Cup. It was the first time that a dairy brand became a sponsor of the World Cup.
July 12
Mengniu Dairy, with its outstanding overall performance in recent years, was included in Rabobank’s "Global Dairy Top 20 of 2017 " list for the ninth consecutive year. This year, Mengniu Group was among the top 10 of the list, one position higher than 2016, setting a new record for its global ranking and joining the leading tier of the global dairy industry.
May 14
Mengniu Group attended the signing ceremony for the strategic cooperation framework agreement in dairy trade sector, which was hosted by the Belarusian Ministry of Agriculture and Food at the Embassy of Belarus in China. At the meeting, Lu Minfang, CEO of Mengniu Group, and Pavel Stainov, general manager of Belarusian JSC signed the trade cooperation framework agreement, with the presence of Belarusian Minister of Agriculture and Food Zayac Leonid, and Chinese and foreign guests.
April 5
Mengniu Group and China Space Foundation (CSF) co-hosted the "Space Quality, Healthy China - China Space Industry Strategic Partner Award & Mengniu Aeronautical Quality Launch Event at the Great Hall of the People. As representers of China’s space program, Yang Liwei, deputy director of the China Manned Space Engineering Office, together with Zhang Yujiang, secretary-general of the China Space Foundation (CSF), awarded Mengniu Group the "Strategic Partner of China Space Industry". Additionally, Mengniu Group signed a letter of intent for strategic cooperation on testing and certification services with the Chinese Academy of Inspection and Quarantine (CAIQ). The two parties will strengthen their collaboration in various sections, covering inspection and testing, HACCP (Hazard Analysis and Critical Control Point) certification, "Three Same" (same production line, same standard, same quality) certification, and laboratory technology. This cooperation aims to develop domestic "space quality" dairy products and enhance the international competitiveness and brand influence of China's dairy industry.
March 29
Mengniu Dairy (02319.HK) released 2016 annual performance report in Hong Kong, addressing that Mengniu achieved a total sales revenue of 53.78 billion RMB for the year, representing a 9.7% year-on-year growth, growing significantly than dairy industry's growth rate.
March 27
The licensing ceremony for the exclusive ranch of Milk Deluxe New Zealand was held at the Mengniu Yashili factory in Auckland. On the same day, Mengniu together with Pengxin Group and signed a four-party agreement with AsureQuality Group and Theland Tahi Farm for the exclusive ranch cooperation project for Milk Deluxe in New Zealand, as well as an agreement with Massey University to closely cooperate in food nutrition and health research and dairy product development. At this point, Mengniu has connected all links from milk source to production and sales, self-research and development to quality control in Oceania, pioneering the overseas full industry chain layout of Chinese dairy enterprises.
March 24
Mengniu established strategic partnership with Beijing Universal Resort, and it is the first strategic partnership agreement signed by Beijing Universal Resort. Mengniu became the exclusive supplier of dairy products and ice cream for Beijing Universal Resort.
March 21
Mengniu ranked No.1 in both brand value list, and the brand contribution in food and dairy sectors list affiliated to "2017 Top 100 Most Valuable Chinese Brands" list. With steady development and market performance over the year, Mengniu Dairy secured the 19th position on the list of most valuable Chinese brands, with a brand value of $5.023 billion (approximately 34.682 billion RMB), marking a 6% growth compared to 2016.
February 3
Mengniu Dairy (02319.HK) held a special shareholders' meeting in Hong Kong. At the meeting, the proposal for Mengniu to increase its stake in Modern Dairy (01117.HK) was passed with a vote of 91.49% in favor and 8.51% against.
October 17
Mengniu, a 13-year partner of China's space program, were invited to the launch center to witness the launching of Shenzhou 11 spacecraft. The launch of Shenzhou 11 spacecraft was another glorious moment in the history of China's manned space missions, and it indicated Mengniu’s efforts in supporting China and the space industry of China.
October 11
Mengniu Group’s president Lu Minfang had an in-depth discussion with NBA Commissioner Adam Silver. The two reviewed and summarized the remarkable achievements of their ten-year partnership and clearly stated that they would continue to engage in deep cooperation across multiple fields, providing comprehensive support for consumers' nutrition and health in the future.
September 15
China Mengniu Dairy Company Ltd. announced that Mr. Lu Minfang was appointed as the President of Mengniu Dairy, who was recommended by COFCO Group and with unanimous approval by the Board of Directors.
July
Mengniu and Greatview Aseptic Packaging?announced the launch of the "Traceable+" project, making Mengniu to be the ever-first dairy firm to adopt the application of one-package-one-code technology for accurate tracing. This project aims to synchronize all production data from Mengniu's backend systems to the unique identifier of each milk product through collaboration between Mengniu, Greatview Aseptic Packaging, WeChat, and RT-Mart.
October 22
Helinger Country in Inner Mongolia was listed as a national-level dairy export zone in “2015 national-level demonstration zones for the quality and safety of exported food and agricultural products” announcement (No. 127 announcement of 2015) revealed by the General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ). It signifies that Mengniu, as the sole dairy export enterprise within this region, has become the only designated demonstration base for the quality and safety of exported dairy products in Inner Mongolia, and even nationwide.
July 29
Due to its steady overall performance, Mengniu ranked 11th in the "Global Dairy Top 20" list for the year 2015 released by Rabobank, marking a continuous rise of three positions compared to the previous year. This also marks Mengniu's seventh consecutive year of inclusion in this list.
June 24
Mengniu's Selected Pasture Pure Milk won the World Dairy Innovation Award for Best Innovation in Commercial Branding at the 9th Global Dairy Congress in the Netherlands. This award was granted for its innovative communication methods, including cloud technology and a QR code traceability system, allowing consumers to view real-time footage of the pasture through cloud-based platforms. Mengniu's brand was the only Chinese dairy brand to receive an award at this conference.
May 20
Mengniu and NBA China jointly launched custom-packaged milk. Following the renewal of their marketing partnership agreement in March of this year, Mengniu was officially authorized to design and use custom packaging featuring NBA teams and plaxyers by NBA.
April 8
Mengniu Dairy Group and Shanghai Disney Resort jointly announced the signing of a strategic alliance agreement, making Mengniu the official dairy partner of the resort.
August
China Mengniu Dairy Co., Ltd. released the second Corporate Social Responsibility (CSR) Report (2008-2013). It was the first time for a China dairy firm to compile a CSR report with reference on the latest international version of the Global Reporting Initiative (GRI) Sustainability Reporting Guidelines (GRI4 Standard).
November 21
During a state visit to New Zealand, Chinese President Xi Jinping, along with New Zealand Prime Minister John Key, witnessed the signing of a serial cooperation projects between Mengniu and Yashili in New Zealand.
October
Mengniu and Danone upgraded their strategic cooperation, with Danone acquiring a stake in Yashili to become its second largest shareholder.
March
Mengniu became the first Chinese dairy company to be included in the Hang Seng Index constituent stocks.
February
Mengniu issued a private placement to Danone. Danone invested 5.153 billion Hong Kong dollars, becoming the second largest shareholder of Mengniu.
August
Mengniu's Youyi C brand officially sold in Wellcome supermarkets in Hong Kong, being popular among the youth. besides, Youyi C is also Mengniu's first low-temperature product to be listed in overseas markets.
June
Mengniu extended an invitation to shareholders of Yashili to sell their shares, receiving commitments from two major shareholders to sell 75.3% of the controlling stake. This movement marked the largest-scale acquisition for China dairy industry at that time.
May
Mengniu and Danone Group signed a framework agreement to establish a new joint venture company specializing in the production and sale of yogurt. Danone became a strategic shareholder of Mengniu.
May
Mengniu Dairy increased its stake in China's largest dairy farming company, Modern Dairy, from its original 1% to 28%, becoming Modern Farming's largest sole shareholder.
May
Milk Delux won the "Gold Award of the 6th BioFach China" in Shanghai International Exhibition, standing out once again from all the exhibited products and gaining high recognition at home and abroad.
June
Mengniu reached a strategic cooperation agreement with Denmark's Arla Foods, who becomes the second-largest strategic shareholder of Mengniu after Arla Foods investing HK$2.2 billion to Mengniu. Meanwhile, the agricultural departments of China and Denmark jointly established the "China-Denmark Dairy Technology Cooperation Center," with Mengniu taking on the implementation in Chia.
March 15
Mengniu was awarded the "China Enterprise Integrity List ? Integrity Brand Award" for the Third China Enterprise Integrity List. Besides, Mengniu won the "Top Ten Food Brands Most Trusted by Netizens" and "Netizens' Most Favorite Dairy Brand" of the second "Food Industry 3.15 Online Quality and Safety Survey" by People's Daily Food Channel.
March 19
Mengniu Group announced that it would donate ten million yuan to dig wells, “Mengniu Charity Wells”, to address the water supply issues for the local. This was Mengniu’s another significant contribution to solve water source problems, followed by the initiative to build "Mother Water Cellars" in Inner Mongolia in 2009.
Annual Revenue
Mengniu's revenue reached 37.3 billion RMB, ranking No.1 in national dairy product sales revenue for five consecutive years.
September 8
Mengniu Group and Chinese Academy of Inspection and Quarantine (CAIQ) officially established the "Dairy Joint Laboratory" at Mengniu Dairy Technology Center.
Annual revenue
In 2010, Mengniu achieved a full-year revenue of 30.265 billion yuan, becoming the first China dairy enterprise to surpass 30 billion yuan in revenue.
June
Mengniu leaped to NO.16 in "Top 20 Global Dairy Companies of 2020" list, which is released by Rabobank.
December
Mengniu ranked NO.22 in "China's Most Valuable Brand Ranking of 2009" , with a brand value of 9.546 billion yuan, and maintaining its industry-leading position.
July
Mengniu Group ranked NO.19 among global dairy companies released by Rabobank in 2009, becoming the first Chinese company to be listed in top 20 list of dairy industry.
July
Mengniu reached a strategic cooperation agreement with COFCO Group, making COFCO to be Mengniu’s largest strategic shareholder.
June
Mengniu Guanyi Milk, Mengniu's premium low-temperature product, was approved as health products by National Medical Products Administration due to the product can regulate intestinal flora and enhance immunity. This marks the first Mengniu product approved by the National Medical Products Administration for its health functions and ultimately granted the "Health Logo."
February
The Mengniu Industrial Tourism Scenic Area has been rated as a national 4A tourist attraction.
January
Mengniu released its first corporate social responsibility report when the world's largest livestock and poultry biogas power plant was established at Mengniu's AustAsia Dairy Farm.
November
Mengniu launched the "Milk Safety Project," an initiative aimed at enhancing milk quality to ensure comprehensive safety, which followed Mengniu’s consistent commitment to quality control. This project, covering the following actions: six major measures, Safety and Transparency Supervision Card, and invitation for ten thousand consumers to act as "safety inspectors" in factories and other actions, aims to provide safety and high-quality milk for consumers.
July
A high-tech dairy research institute (a highly intelligent production base) , invested with 1.2 billion yuan, was founded by Mengniu Group.
March
Mengniu became the official partner of Boao Forum for Asia, with Milk Deluxe becoming the exclusive milk brand.
January
Mengniu became the official partner of NBA China and the exclusive dairy supplier for NBA in China. At the same time, the NBA joined the China Milk Movement initiated by Mengniu.
June
Mengniu kicked off the charity action for delivering milk in China by putting "A Pound of Milk a day, makes Chinese healthier and stronger" campaign, providing primary school students in impoverished areas milk for free.
April 24
Mengniu became the exclusive dairy supplier for Hong Kong Disneyland.
Milk Deluxe was launched
Milk Deluxe, (Deluxe means “Gold Medal Milk” in Mongolian), Mengniu’s first premium milk, was put into China’s market, leading the development of high-end milk of China dairy industry.
signed an agreement with Arla foods
Mengniu signed an agreement with Denmark's Arla Foods, an international dairy giant, to collaborate on developing and producing the most valuable milk powder products for Chinese consumers.
February
Mengniu Suan Suan Ru cooperated with "Super Girl" TV show, setting themselves to be a classic case for the cooperation between dairy industry and entertainment IPs, making Mengniu has a good reputation and enlarge sales at the same time.
June 10
Mengniu was listed on the Hong Kong Stock Exchange (HK2319) and was awarded "Best IPO of the Year 2004".
April
Mengniu was selected as the "Exclusive Product for Athletes" by the General Administration of Sport of China. Supporting "Space astronauts, Ground athletes" became synonymous for Mengniu's high-quality products.
April
Mengniu milk was selected as the "Special Milk for Chinese Astronauts" from several candidate brands after multiple rigorous inspections by China National Space Administration?(CNSA). From then on, Mengniu has accompanied CNSA’s following space missions, for example, the Shenzhou 5 mission, and was awarded "China Aerospace Industry Partner" by China Space Foundation (CSF).
December 19
Mengniu received $25.99 million USD investment from Morgan Stanley, CDH Investments, Uprising Investment and other global firms.
February
The Mengniu's "World Cow" strategy was put into implementation by stepping into Hongkong market for the first time with preference from the public.
June
Mengniu took the lead in advocating for Hohhot to be "China Dairy Capital," enhancing its development with the local economy. By the end of the year, Mengniu ranks No.5 among China dairy firms, and the sales revenue reached 724 million yuan.
Annual revenue
By the end of the year, Mengniu achieved a revenue of 247 million yuan, rising to the 11th position among national dairy firms.
September
Mengniu unveiled the "Cheers for Inner Mongolia" billboard, demonstrating its determination to enhance brand influence.
August 5
Mengniu’s daily milk intake reached over 100 tons.
February 21
Mengniu's liquid milk production line was officially put into operation, producing China's first Lilezhen milk.
December 1
Mengniu signed the first milk collection contract with a milk shop, marking the whole industrial chain, firm-milk shops-farmers, was took into implementation.
Annual revenue
Throughout the year of 1999, Mengniu had a 37-billion-yuan sales revenue, and ranked No.119 among national dairy firms.
August 18
Inner Mongolia Mengniu Dairy Co., Ltd. was officially established.
June 10
Mengniu Group's first self-built production base, the Helin Production Base, was under construction.
June
Niu Gengsheng, the founder of Mengniu, together with the team, established Mengniu brand in a 53-square-meter dilapidated house, with the dream to become a long-live brand. At the beginning, Mengniu only had 1 million yuan registered capital, ranking NO.1116 among all the national dairy firms.
Corporate Culture
VISION
Best nutrition from grassland
Mengniu beloved
Nourish 2 billion consumers worldwide
Best nutrition from grassland
Mengniu beloved
Nourish 2 billion consumers worldwide
MISSION
Nutrition in every droplet
Blossom in every living
Nutrition in every droplet
Blossom in every living
ENTERPRISE SPIRIT
Born for greatness
Strive for your own best
Born for greatness
Strive for your own best
Core Values
The consumer is the first
With imagination the sky is the limit
We empower and inspire talents
to succeed and shine
to succeed and shine
Integrity is the core
Honesty is the motto
Honesty is the motto
Global Layout
Indonesian factories, the 60th factory built worldwide and the first Mengniu dairy factory in Southeast Asia, is located in Economic and Trade Cooperation Zone in Bekasi City of Jawa Barat in Indonesia. With a total area of 30,000 square meters and a total investment of 40 million US dollars, the planed daily capacity of the factory is 280 tons and the annual output value of the full production line is 150 million US dollars, making it to be the largest factory with output value per unit area among all Mengniu factories. The factory was put into operation in November 2018, mainly producing yogurt, yogurt beverage, fermented milk beverage, milk beverage, milk flavored beverage, solid beverage and other categories. The sterilized lactic acid bacteria milk beverage products sell well in more than ten countries and regions in Southeast Asia, and are exported to countries in the Middle East region, Australia and New Zealand.
Yashily’s Factory was built in Waikato in New Zealand in 2013, and officially put into use at the end of 2015. Investing $220 million NZ, it is the first time for a Chinese dairy company to build a complete independent factory overseas. The factory has an annual production capacity of 52,000 tons of base powder and 25,000 tons of finished milk powder. Yashily’s Factory gives full play to the resource advantages of the global quality milk source center relying on advanced production technology and lean automatic control system to create high-quality products. Every can of infant formula has passed the tests of China and New Zealand quality inspection agencies, meeting the quality standards of both countries.
Bellamy is committed to creating high-quality, nutrition-balanced and exquisite organic infant formula and complementary foods, delivering pure products for babies. Bellamy’s Organic Australia products are certified by both NASAA (the National Association for Sustainable Agriculture, Australia) and ACO. Every year, inspectors visit ranches, growing bases and production plants every one to three months for the organic certification inspections. Adhering to the principle of fresh and high quality in selecting raw materials, Bellamy is committed to provide integrity, high quality and safety products.
Founded in Singapore in March 2015, Aice is one of the largest ice cream brands in Southeast Asia. Aice is committed to deliver high-quality, enjoyful, fresh, innovative ice cream products to consumers. FlFA announced Aice as the Official Pre-packaged Ice Cream Brand in South East Asia in 2022. In 2018, Aice became the only one ice cream brand to be included by the Asian Games 2018 Jakarta Palembang. It was certificated as the top halal Class A from 2015 to 2023, and the top brand enterprise of Indonesia from 2019 to 2023. With the mission of “Let more people can easily enjoy the happiness bringing by Aice ice cream”, Aice has provided tens of thousands of occupations for the local.
Burra Foods is located in Australia’s premier Eastern Victoria dairy region. It is proficient in the processing and manufacturing of high-end specialty dairy ingredients, and is dedicated to food safety and product innovation. Barra Foods has focused on the precise processing and production standards, as well as the production of premium raw dairy materials for more than 30 years, making itself to be the representative of high-quality and innnovation in the international market.
